The fact that you have obtained a license to practice law and have established your practice isn’t the start of a fulfilling career in the field. The most crucial phase of starting your firm is having to start from scratch. You may get frustrated at some point as you struggle with getting people to connect with you for an initial consultation, but that’s perfectly normal.
Any seasoned attorney will tell you how difficult it is to look for and convert clients for your legal services, especially in the first few months since you started your practice. The best way you can overcome this problem is to use the right techniques for promoting your firm and attracting the right people. Here’s a simple guide that will show you how:
1. Start setting goals and targets
The secret to getting clients for your law firm is coming up with an effective strategy. You can only do so when you have a set of goals and targets to reach. Come up with a workable number you should aim for within a given timeframe.
For instance, once you have opened your law firm, you can aim to convert at least one client per week. Considering the limited resources and personnel in your staff, aim for a target that’s achievable and realistic. You can increase this target as your practice grows, but for now, focus on what’s simple and doable.
2. Define your target clients
After coming up with a reasonable target, you will need to figure out the main audience for the services you offer. This would depend entirely on the area of law you specialize in. Personal injury attorneys are always in demand, especially in the United States when millions of dollars are at stake in the aftermath of a road accident caused by a negligent motorist.
If you practice family law, be specific. You can focus on promoting your legal services to clients looking to initiate divorce, start estate planning, or reduce alimony payments. Zero in on the needs of your target clients and use these needs as the basis for your promotional messaging.
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3. Come up with a value proposition
In any case, you’re not the only local lawyer practicing in your field. You will be competing with other firms, some of which have established reputable names in the community you’re in. That’s not to mention the other young lawyers who have just established their practice.
One way you can stand out is to come up with a compelling value proposition. This should cater to the needs of your clients without the risk of overselling your services. For this, consider what makes you different and why you’re the best option for your target audience. If you cater to the average Joe with tax problems, let them know that you can help simplify the complexities of tax law.
4. Choose the right channels
Once you have a value proposition, you must identify the best ways to deliver it. Social media platforms like Facebook and Instagram provide a cost-effective marketing solution in case you lack the resources to run online ads. It also helps if you can build a website that provides potential clients with details about your services and legal topics.
The website should also come with a consultation form that connects visitors to your customer support team who can answer other questions and schedule clients for in-person or online legal consultations.
Endnote
It can take a long time to get your first client as a lawyer but don’t lose heart. Follow this guide and you’re guaranteed to get people who are willing to hire you for their legal needs.