Who are micro-influencers?
Micro-influencers are individuals with roughly 10,000 to 50,000 followers who specialise in a niche market. Due to their efficiency, micro-influencer marketing is a standard promotional tool that startups use as part of their digital marketing strategy to reach a wider audience, generate sales, and many other objectives.
Importance of micro-influencers?
Running micro-influencer campaigns can be significant for a startup with limited resources and reach. Below are just some advantages.
Cost-effective
Due to a smaller following than their counterparts, micro-influencers are less demanded and have more time to create content than influencers with over half a million followers. The arrangements can be quick, with fewer constraints, and the content is highly personalised to your business.
Authenticity
Although micro-influencers have modest followings, they tend to be more reflective of their audience. Less sponsored content on an influencer's page increases trust, credibility, and authenticity, significantly influencing your target audience.
Higher engagement
Depending on the nature of your business, having a social media presence is a prerequisite for success. A micro-influencer campaign can yield great returns due to the high level of trust and credibility. Micro-influencers are generally more relatable to their followers, and this compatibility between products and consumers will often result in higher engagement.
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How to find micro-influencers
Third-party tools
Many digital marketing tools have access to hundreds of social media accounts allowing you to find prospective influencers. Some platforms will allow companies to exchange products and services with faithful advocates for authentic content and engagement. Other tools let you outline a brief and then select an influencer campaign from the multiple pieces of content submitted, which the creator will then post on their socials.
Hashtag research
Instagram and TikTok are popular social media platforms with over a billion active users. social media users use hashtags to search and filter relevant information, so, one way to find relevant content is to identify hashtags related to your niche. To find Instagram influencers, try searching hashtags in the stated platform, you should find content relevant to your business. You can find other pertinent hashtags which influencers use.
Engagement
Multiple algorithms are at play on platforms like Instagram and TikTok to deliver content that it believes will be of high interest to users; therefore, to find relevant content and, in turn, influencers, one would need to increase activity on social media platforms. There are multiple ways to finetune the algorithm, such as liking, commenting, sharing and saving relevant content. Over time the social media platform you use will adjust to your pattern and will expose you to the content most relevant to you.
Things to consider when finding micro-influencers is the platform you wish to advertise your business. An influencer on Instagram may have many followers; however, their Youtube channel may have a limited reach. Deciding which platform is popular among your target audience will determine which influencer you are likely to pick.
How to contract a micro-influencer for your startup?
Once you have done your market research, identified a micro-influencer that can elevate your brand and convinced them to collaborate with you, it's essential to define the terms of your engagement with an agreement. An influencer agreement or a consultancy agreement, in this instance, can help. Downloading a free online template can be risky and will risk offering an unprofessional experience to your micro-influencer. Instead, consider using Legislate to create a lawyer-approved agreement tailored to your requirements. To get started, book a demo or sign up today.