Accel invested in Primer in 2020.
Accel is a leading venture capital fund, founded in 1983 and based between the Bay area, London and Bangalore. Accel has successfully backed leading companies including Facebook, Hopin, Spotify and UiPath.
Primer is a payment automation platform founded in 2020 by ex-Paypal/Braintree employees. Primer allows companies to complete end-to-end payment flows with no code whilst offering an easier and better user experience for their customers.
Accel were impressed by the founders' commercial instincts and the quality of the pruduct at unifying payment providers for merchants.